Insight2Football

Insight2Football is designed to support the work of pools operators, bookmakers and broadcasters. It is the first system to deliver a live, data-driven view of a match, the teams and the players. It offers preview and in-running presentations and, if required, identifies the new betting opportunities as they arise during play.

Where Insight2Football really scores is by adding live stats from the match data feed to the existing archive content.

That combination enables us to look forward and predict what might happen next in the match – or in part of a match. The system is capable of covering many matches at once and it can update and amend predictions depending on the state of play.

The data feed supplies live detail on more than 30 types of match action from shots and goals to saves and defensive blocks. So in addition to supporting such bets as the next team or player to score the system enables iKnowledge customers to break down a match and offer options like the number of corners, shots, offsides and other events in the next 10 minutes.

Insight2Cricket

Insight2Cricket makes the most of the wealth of data available to provide broadcasters with more live content and bookmakers with in-running betting opportunities.

As with our football service, Insight2Cricket couples archive content with live data to generate predictions around a match or part of a match.

Examples include:

• Next man to 50
• Next man to 100
• How the next man will be out
• Number of runs in the next over
• Boundaries off the bat in the next over
• Probability of a wicket falling

• iKnowledge
  Data-driven graphics and analytics for broadcast and web.
• Racing Coverage
  PA Sport's coverage of horse and racing coverage.

• Match Centres
  Dynamic and comprehensive match day coverage for your website.
• Actim
  The official stats and rankings of The English Premier League and The Football League.
• Football Fixtures 2007
  Official fixture licenses and supply for English and Scottish football.
• Rugby World Cup
  Data, editorial and multimedia services from PA Sport.
• Perlego
  The card tracking system, powered by iKnowledge.