FormCentre is the fastest and most cost-effective way to help betting shop customers keep ahead of the action. It delivers live updates from a range of sports direct to a bookmaker's studio. In doing so it identifies performance trends and uses them to highlight the new betting opportunities that won't be in the morning papers.

So a customer who is browsing the papers and the display screens, having already planned and placed their wagers, can be brought up to date very quickly. They way be awaiting the start of a particular race when the in-store commentary - led by FormCentre - brings the latest news of a jockey or trainer finding winning form elsewhere.

The service makes sure audiences get relevant information at the right moment - in plenty of time to respond with a viewing choice or wager.

For more information, please contact us.  

• iKnowledge
  Data-driven graphics and analytics for broadcast and web.

• Match Centres
  Dynamic and comprehensive match day coverage for your website.
• Actim
  The official stats and rankings of The English Premier League and The Football League.
• Football Fixtures 2007
  Official fixture licenses and supply for English and Scottish football.
• Rugby World Cup
  Data, editorial and multimedia services from PA Sport.
• Perlego
  The card tracking system, powered by iKnowledge.