Analysis is at the heart of iKnowledge's products and services. They cover a growing number of major sports and they are delivered by customers across a range of platforms.

Whether the services are presented by broadcasters or bookmakers the aims are the same - to generate audiences and attendance, and to increase viewer interaction.

For broadcast customers that means better information for commentators and audiences, as well as support for sponsors through increased brand recognition and loyalty.

Benefits to the betting industry

The betting industry derives similar benefits as well as the development of additional markets, with new betting opportunities leading to greater volumes and higher values while at the same time spreading the risk across a wider range of bets.

In horseracing we can give viewers much more information than they will find in their morning papers, updating our analysis to embrace racecard and data developments on the day. With football and cricket we provide the analysis that helps broadcasters enhance their live content and bookmakers develop more in-running betting opportunities.

The key is to deliver critical information, rather than just data, quickly enough to inform, educate and entertain audiences and prompt their interaction while the event is in progress or even before it starts.

• iKnowledge
  Data-driven graphics & analytics for broadcast and web.

• Match Centres
  Dynamic and comprehensive match day coverage for your website.
• Actim
  The official stats and rankings of The English Premier League and The Football League.
• Football Fixtures 2007
  Official fixture licenses and supply for English and Scottish football.
• Rugby World Cup
  Data, editorial and multimedia services from PA Sport.
• Perlego
  The card tracking system, powered by iKnowledge.