PA Sport Announces
MSN Mobile Deal.

Nov 2006 - PA Sport has finalised a new agreement to supply MSN with multimedia sports content for its mobile platform.  The deal is part of a wider agreement with parent compant the PA Group and is an extension of an existing content deal with the PC portal.
The service, which went live on MSN's PC Portal on July 1st 2006, is now running on the mobile version http://mobile.msn.co.uk.

PA Sport will be supplying general sports news to the portal.  In addition, a comprehensive football feed is available on the mobile platform, which includes not only news from the Barclays Premiership, the Champions League and the Coca Cola Championship, but also live scores and official match data, fixtures and tables.

PA Sport and MSN have been working together since 2004 and this latest deal brings the high quality content from the portal to the mobile.

"PA Sport has been providing great content for the MSN portal"

Joel Brazil, Head of Mobile for Microsoft Digital Advertising Solutions, said "PA Sport has been providing great content for the MSN portal this year and we're excited about the extension to mobile.  It is imperative that we offer customers cutting edge content which adds value - this is how we maintain a strong user loyalty and enable advertisers to better understand their audience."

In addition to sports content, the PA Group is supplying MSN with a series of news feeds covering UK and International news, technology headlines, showbiz and film, city and personal finance.

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