iKnowledge is a leading provider of end-to-end data and graphics solutions for the broadcast, betting or gaming markets across all platforms including TV, web and mobile. iKnowledge is wholly owned by PA Sport.

Our innovative data-driven products enable our customers to create engaging and entertaining content across multiple platforms and sporting events.

Whatever the outputs – interactive form guides, automated TV graphics or in-running wagering services – iKnowledge’ s analysis creates a better viewing experience to attract or keep an audience.

There’ s no limit to the sport, event or competition. Whether it be football, cricket, horseracing, greyhounds or poker we deliver the critical information, rather than just the data, to inform, educate, entertain or to prompt interaction with the audience.

Our customers span the full range of the broadcast, betting and gaming industries and include Attheraces, SIS, Pokerzone TV, BBC Sport, Channel 854, Ladbrokes, William Hill, Coral-Eurobet, Blue Square, the Irish Greyhound Board, the British Greyhound Racing Board and BetInternet.

As part of the PA Sport group our content is sourced first-hand by a network of 1,500 journalists, who cover more than 40 major sports in 200-plus countries.

Customer Benefits

Our services deliver different benefits to different types of user – bookmakers, broadcasters and the sports industry itself.

We help bookmakers to develop additional markets and to offer new betting opportunities, leading to greater volumes and higher whilst also delivering benefits by spreading the risk across a wider range of bets. Risk is further reduced because our procedures are all automated or semi-automated. Broadcasters benefit from the supply of automated content direct to the processors that generate captions and animations.

The in-running updates of form and trends enable broadcasters to keep their audiences informed while also serving as a useful prompt for commentators who need to keep one step ahead. The sports industry can use iKnowledge’ s products and services to improve performance. We deliver new views of player and team actions to help coaching analysis, supplying the additional information that will help calculate player contributions and values. It adds up to objective input for analysing and setting strategies and game play.

For more information, please contact us.  

• Graphics
  Data-driven solutions for broadcast and web.
• Perlego
  The card tracking system.
• Data Analytics
  Graphical predictions and interpretations.
• Testimonials
  What they say about us.
• Where Are We
  Our office locations.

• Match Centres
  Dynamic and comprehensive match day coverage for your website.
• Actim
  The official stats and rankings of The English Premier League and The Football League.
• Football Fixtures 2007
  Official fixture licenses and supply for English and Scottish football.
• Rugby World Cup
  Data, editorial and multimedia services from PA Sport.
• Perlego
  The card tracking system, powered by iKnowledge.